You may have seen the term "Agency machines" used across websites in the Sewing machine industry.

Machines that are covered by an "Agency agreement" simply means that we are acting as a Sales agent on behalf of the product's manufacturer or distributor.

For these machines, promotions, pricing, warranties and added bonuses are set out in the retail price list or websites of the brands we work with. We must adhere to their policies in order to offer their full range of agency machines.

Due to online advertising restrictions on agency machines, please contact us by phone for a discounted negotiated price where available on 020 3826 5900 or Freephone 0800 065 4004.

You will commonly find agency machine models under the following brands:

  • Brother
  • Janome
  • Elna
  • Pfaff
  • Viking Husqvarna
  • Bernette by Bernina

For these "Agency machines" they are covered by their 2 or 3 year respective manufacturer's guarantee. Any site wide promotions offered by us such as extended warranties, sale discounts and free gifts on the regular machines we stock are not applicable to agency machines. Generally, we are also not able to publish price discounts on these machines, however there are some exceptions for example during a national sales period or where we are given the power of flexibility on some models. Please call us for best prices.

Please note there are also restrictions on payment method for Brother agency machines. We are not able to offer a payment instalment plan on these models, however you can pay by Credit/Debit card, Paypal (including Paypal credit) or Bank transfer.

If you see any machine we offered published elsewhere for less, we guarantee to match the price* Please see our Price Match Guarantee page for more information.

* Price match terms apply.